Match made in heaven: How no-code can combine the best of build and buy dilemma

Find out how to combine not comparable benefits with the power of no-code!

by Diana Turkova

Match made in heaven: How no-code can combine the best of build and buy dilemma
  • #DigitalTransformation
  • #BuildOrBuy
  • #NoCode
  • #Broadcast
  • #Media
  • #MediaSupplyChain

Build vs Buy - an eternal battle, which has been a cause of headaches for many business leaders. Unfortunately, it is never really clear which option fits better. Tight schedule? Buy! Need a custom solution? Build! If only it was that straightforward. But media companies have just way more considerations to take into account. On the one hand, the solution from third parties can miss essential integrations or contain too many useless functionalities. On the other hand, building a required solution in-house can last years.

The stakes are high when deciding one option over another. Once you make such a decision, it is hard or even impossible to pull back if the chosen way does not meet expectations. As a result, many media companies just do not want to embark on such a risky journey and choose to stick to old ways.

What if I tell you that there is a third option, which combines the best of both worlds? So, this wonder technology is no-code! It allows you to build custom cloud-based applications without writing a single line of code. Without further ado let's see where exactly no-code combines (until now) uncombinable advantages of build and buy.

  • You still develop a fully customizable app, but deliver it 10x faster
    Time is one of the most important factors in the modern fast-paced market. It is also what is mostly sacrificed when a company chooses in-house development over ready-made software. Usually third party solutions are not able to give access to extensive customization possibilities. As a result, companies end up with functionalities, which are not fully utilised and software, which cannot properly fit with company's unique media workflows.

    Therefore, many media companies end up building in-house. Such projects can take years to complete and often end up delayed. While a whole organisation awaits for changes, the performance lags behind and teams are not simply capable of delivering timely and qualitative results. In the end, competition gets an upper hand in the moment of your weakness.

    Luckily, with a no-code platform a media company can have its cake and eat it too! Due to its fully visual interface, your IT team doesn't actually have to write code anymore, but just connect the right building blocks between each other. Consequently, if you don't have to write code - there is a lesser risk of human error. So, your project has lower risk of delayed deadlines. On top of that, a fully visual development lets your IT team and other stakeholders get a feeling of the end-product way faster. It results in greater flexibility if new unexpected changes have to be applied.

  • You have access to future-proofed technology, but affordable
    It is one challenge to build your perfect solution, but completely another to ensure its long-term performance. Modern media consumption trends are very dynamic what have to be also timely reflected within your internal operations. It is especially relevant for your technology stack and infrastructure, which have to be ready to accommodate future changes. However, it is only half of the problem to answer to market changes. Another half lies in resource constraints. Especially, when it comes to budget allocation, finding and retaining qualified IT staff, and time spent on keeping your software maintained and updated.

    On the other hand, third-party solutions can lift the burden of future-proofing, but it comes with a substantial burden on a company's budget. The consideration related to finances has always been of the highest priorities. Especially, when it comes to investing into software long-term and have little to no control of the changes, which will be implemented during the duration of the contract.

    Working with no-code platforms solves both problems. While the provider ensures the platform is always up to date with technological developments as well as able to be easily scalable and flexible when business requirements change, a company has all the power to change its software at any given moment, but without putting a hole in the budget due to simplified development process.

  • You can easily integrate third-party tools, but without extensive IT knowledge
    Third-party tools are extremely important in streamlining various media workflows across different teams. However, making all the tools to effectively communicate with each other in one system is a challenge, which requires a deep understanding of workflows, APIs and protocols, video and audio formats, network infrastructure as well as testing and troubleshooting. In short, a broad technical expertise is a must for this mission. Unfortunately, nowadays finding a professional with such expertise is completely another challenge. As a result, integrating all the required tools in-house can be substantially delayed, which also has a negative impact on the overall performance of the company.

    On the other hand, if you want to integrate your tools with third-party software, it can be simply impossible, because the software may be not compatible with required tools. Moreover, even if a software provider is able to integrate needed tools, the process can take months before you can access much needed functionalities.

    Integrating your favourite tools with no-code gives you more freedom and flexibility. It is an open system what gives you an authority to add your own integrations exactly the way you need it. At the same time, due to a simplified development process, the process of adding new integrations is significantly easier and does not require in-depth technical expertise. As a result, finding a professional to work with a no-code platform is way easier.

Simplifying your development process is becoming a necessity in a modern media market, which is saturated with new competition and new types of content. Postponing innovation for your media supply can make your media company become too slow to respond to the upcoming changes. Utilising no-code can help to bridge the gap between your needs and possibilities.

Do you want to know more about how no-code can fit in your media supply chain? Reach out to us and we can start drafting a strategy together!

Back to overview