Building a product that includes both free and paid components that work together seamlessly requires a strategic approach in which the free products provide value and the paid products extend it.
Building a brand
Every touchpoint with your brand plays an important role in the total brand experience. It certainly doesn’t help if mistakes are made, for instance a wrong radio station logo or a website that doesn’t work properly. Such sloppiness can negatively impact people’s impression of your brand and cause frustration among your target audience. When consumers come into contact with your brand, they expect a smooth and pleasant experience, regardless of the channel. Therefore, make sure that every touchpoint is optimal, because that is the only way to build trust and increase customer loyalty.
Monetize Free Content
Radio, TV, YouTube videos, and podcasts are great ways to deliver free value to potential customers. These platforms offer the perfect opportunity to reach a broad audience and introduce them to your brand or product. Once they’ve been “warmed up” by this free content and want more information or depth, you can easily direct them to other connected (free) products within your ecosystem. This creates a streamlined user experience, where customers are organically guided through different valuable content. Ultimately, they build a strong relationship with your brand, which increases the likelihood that they will later make a purchase or use your paid services.
