IBC Accelerator 2025: Showcasing Our Collaboration on the Generative AI Framework Project

How we helped bring the Generative AI Framework project to life

Joana Ribeiro

by Joana Ribeiro

  • #GenerativeAI
  • #Innovation

Innovation becomes real when vision meets execution, and that’s exactly what we showcased at IBC Accelerator 2025.

Together with partners such as Google Cloud, Rai, VRT, Globo, Yle and many more, Pluxbox was part of the Accelerator Project 2025, collaborating to demonstrate how Generative AI helps to streamline and enhance content production workflows, making them faster, more scalable, and better adapted to audience needs.

The Project

The project “A Framework for Generative AI” had one objective in mind: develop a 20-minute generated animation, ensuring consistency, quality, and cultural relevance, with a strong emphasis on Brazilian identity. In addition, this project also explored how traditional content production workflows can be enhanced by AI, analyzing tools that seamlessly integrate into pre-production, scripting, production, and post-production. The goal was to provide broadcasters with a clear and structured path to adopting AI effectively.

From Vision to Reality

The Generative AI Framework project highlighted how collaboration can turn innovation into impact. Our platform played a key role as the foundation of the project, providing the no-code environment that made it easy to integrate, test, and scale these AI capabilities in real workflows. 

This collaboration demonstrated that AI can create smarter workflows, faster production, and more tailored content delivery, giving broadcasters new ways to connect with audiences. We also explored fresh creative opportunities in AI-driven content generation proving that technology can expand the boundaries of storytelling.  Above all, the project established a clear and structured path for AI adoption, ensuring that broadcasters can integrate these tools across pre-production, scripting, production, and post-production in a practical and scalable way.

Building the Future Together

Pluxbox platform is the right solution for broadcasters looking to bring AI into their workflows with confidence. It makes it easy to streamline production cycles through our no-code platform, reducing costs and enabling faster, more personalized content delivery without any technical barriers. With the full package of tools already built in,  from character generation to video, image, audio and storyboard creation, it allows media organizations to scale creativity effortlessly while staying competitive. 

Pluxbox is grateful to all the partners involved and the amazing team behind the project. Their dedication, expertise, and creativity turned a bold vision into reality and made this collaboration a true success.

If you missed the live presentation at IBC Accelerator 2025, you can watch it here: https://show.ibc.org/accelerator-project-framework-generative-ai

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